Salary
₹35,000 - ₹50,000
Experience
3 yrs - 7 yrs
Shift
DAY
Openings
3
About the Role
We are looking for a dynamic, results-driven Senior Digital Marketing Executive with a strong background in the software and tech industry and a laser-focus on B2B lead generation and pipeline growth. In this role, you will spearhead our digital presence across (SEO), (GEO), (SMM), and cutting-edge AI (LLM) promotion.
Beyond hands-on execution, you will act as a bridge between strategy and execution, leading an in-house creative and technical design team consisting of web designers, mass mailer specialists, and animators to deliver high-converting campaigns.
Key Responsibilities
1. Lead Generation & Demand Generation:
Drive Pipeline Growth: Design, execute, and optimize multi-channel digital campaigns aimed at generating high-intent software demos, product sign-ups, and inbound qualified leads (MQLs/SQLs).
Funnel Optimization: Monitor conversion pathways, analyze user behavior, and continuously optimize landing pages, pricing pages, and product funnels to lower Customer Acquisition Cost (CAC).
Attribution & Analytics: Establish robust tracking mechanisms (GA4, CRM integration, conversion pixels) to report on ROI, lead quality, and campaign performance to leadership.
2. Advanced Search & LLM Promotion (Core Focus)
• SEO & GEO: Execute technical, on-page, and off-page SEO strategies, alongside Generative Engine Optimization (GEO) to secure brand visibility, citations, and recommendations on AI-driven search tools (ChatGPT, Google Gemini, Microsoft Copilot, Perplexity).
• LLM Brand Visibility: Formulate strategies to optimize brand mentions, product features, and technical documentation within AI summaries, chat interfaces, and developer knowledge graphs to capture high-intent software queries. 3. Social Media Marketing (SMM)
• Manage organic and paid social media channels (LinkedIn, Twitter/X, YouTube) to build tech authority, developer community trust, and brand engagement.
• Plan and execute targeted paid social campaigns for product launches, SaaS features, and software webinars. 4. Creative & Content Team Leadership
• Lead and Mentor: Direct and guide the in-house creative team (Web Designer, Mass Mailer Specialist, Animator) to ensure brand consistency, modern tech aesthetics, and high-impact visual storytelling.
• Campaign Briefings: Translate product updates and marketing strategies into clear, actionable creative briefs for explainer animations, landing page redesigns, and interactive product assets.
• Email Marketing Automation: Oversee the mass mailer strategy, user segmentation, and automated drip campaigns for product adoption and SaaS lead nurturing. Key Requirements & Qualifications
• Experience: 3 to 4 years of hands-on digital marketing experience in healthcare, insurance, assistance, tech.
• Proven Track Record: Demonstrated success in running performance-driven, lead-generation campaigns for software products.
• Emerging Tech Proficiency: Deep understanding of LLM optimization, GEO (Generative Engine Optimization), and how AI search engines parse tech stacks, code documentation, and SaaS reviews.
• Technical SEO & SMM Skills: Proficient in SEO tools (SEMrush, Ahrefs, Google Search Console) and marketing automation/email platforms.
• Leadership & Collaboration: Proven ability to lead creative teams (web designers, animators) and collaborate closely with product and sales teams.
• Education: Bachelor’s degree in Marketing, Computer Science, Business, or a related field.
The salary for this Senior Digital Marketing Executive position ranges from ₹35,000 to ₹50,000 per month. The actual compensation may vary depending on your experience, skills, and interview performance. Many employers also offer additional benefits such as incentives, bonuses, and overtime pay.
To apply for this Senior Digital Marketing Executive position, you need 3 to 7 years of experience. AKOLTA SOLUTIONS PRIVATE LIMITED may also consider candidates with equivalent qualifications or relevant practical experience. Create your account on Meri Jobs to apply and get matched with similar opportunities.
This Senior Digital Marketing Executive position follows a DAY shift. standard day shift timings (typically 9 AM to 6 PM). This ensures a healthy work-life balance. Check the job listing for specific timings or contact the recruiter through Meri Jobs.
The key skills required for this Senior Digital Marketing Executive position include Lead Generation, Digital Marketing, Graphic Designing, Email Management, SEO. Candidates with these skills will have an advantage during the selection process. Even if you have some but not all skills, you are encouraged to apply — many employers provide on-the-job training for deserving candidates.
This Senior Digital Marketing Executive position is located in Gurgaon, DLF Phase 2 - Gurgaon. You will need to work from the office. Contact AKOLTA SOLUTIONS PRIVATE LIMITED through Meri Jobs for the exact office address and commute details. Click "Apply Now" on this page to submit your application directly to the recruiter — it is completely free.